LegalZoom + NBA = Fast Break for Small Business

In an effort to capture the most impact with the announcement of this first-of-its-kind partnership between the NBA, its leagues, and LegalZoom, this landing page went from concept to launch in a matter of weeks. The landing page needed to explain the details of the partnership, express the larger goals of all parties, and be flexible enough to reshape and grow along with the multi-year program in its various stages.

I was more than proud to be part of the team that made this happen, balancing often ambiguous and changing priorities and coordinating with our internal marketing team, the NBA, and program partners to find a place for everyone’s voice and an efficient and exciting place for grant applicants to learn more and apply.

Role: Creative direction, photo direction, project management