Unite19 LegalZoom Leadership Summit
For several years LegalZoom summoned its senior leadership team to its sprawling Austin, Texas facility for a few days of camaraderie, collaboration, professional development, and yes, a few drinks out on the town. For the first time however, there was a desire to brand the event and increase engagement. “Unite” was chosen as the theme and the constellation of dots was developed to represent an abstract, overhead view of different elements coming together while maintaining their unique energy.
As part of the multi-day event, we developed signage, wayfinding, brand values banners, printed collateral, animated video elements, and more to make the entire experience feel…united.
The successful branding of Unite led to a spinoff of the branding for LegalZoom’s attorney and partner network summit, named Interact and all its related elements. I designed and produced a host of additional elements to make Interact feel like the wholistic brand experience it was meant to be.
