BRAND

LegalZoom Explainer Animated Commercial

When several rounds of script edits still didn't capture the vision and process of LegalZoom's expanded attorney services, I pitched in to write a version that best explained the simple, straightforward approach LegalZoom takes to legal services. This one earned me a nice dinner, but it was the result of working collaboratively with a great team and agency partner during crunch time that was most rewarding.

What was intended as a website video was eventually edited into a highly successful national tv ad campaign.

Role: Script writing, creative direction