BRAND
LegalZoom Redesign
When LegalZoom planned the largest scale redesign in its 20 year history coinciding with the first major redesign of its logo since inception, I was part of the cross-functional special project team, dubbed LZRED, tasked with pulling it off. I was responsible for oversight and brand guidance for the implementation of its first Design System, Glo and the key driver of implementing the new logo across every conceivable touch point.
Role: Creative direction, project management, logo design, graphic design, asset management
Along with my development partners, we identified over 250 images in our Github repository alone and manually replaced each file with the new logo. Every other image from products and packaging, collateral, partner pages, print, signage, and internal tools were identified and updated. Oh, and the goal was to update all customer-facing logos ALL AT ONCE! The “switch” happened right on schedule without a hitch. All logos were eventually replaced under my supervision.
